This report was developed to take a first step in providing greater clarity on the scale, costs, and tradeoffs of solutions to water scarcity. It is the result of a year-long collaboration involving the International Finance Corporation (a member of the World Bank Group), McKinsey & Company, The Coca-Cola Company, Barilla, New Holland Agriculture, Nestlé, SABMiller plc, Standard Chartered Bank, and Syngenta AG; relied on the input of over 300 specialists and public sector practitioners as well as the consistent guidance of a group of expert advisors.
In South Africa, water demand is expected to rise over the next 20 years while its supply is likely to decline. Persistently poor usage habits, physical and commercial water losses, and ecological degradation such as the loss of wetlands, have been among the chief causes of the impending crisis.
The Indian State Government of Karnataka recently co-published a brochure with the 2030 WRG to highlight opportunities for the private sector to collaborate with the government and public institutions specifically on water conservation measures. One such measure is the sugarcane drip initiative for which Karnataka is currently mobilizing corporate social responsibility contributions.