Since 2016, 2030 WRG Peru has been working closely with the National Water Authority (ANA) to look for the best possible alternatives to ensure that companies in the private sector measure their water footprint throughout the value chain. This now means that they are aware of their own water consumption and can take actions to reduce it. That is why they have created and launched the Blue Certificate, a form of recognition that encourages companies to meaesure their water footprint and additionally to have a Shared Value strategy with the community, which makes it a sustainable program.
The certificate has been very well received in the private sector and there are already about 10 companies in the process of being certified. One company has already obtained certification in July of this year. A communication strategy with private sector companies from the 2030 WRG working groups is being implemented, and an advocacy strategy and bilateral meetings for the presentation of the Blue Certificate and its benefits has been developed since the beginning of the year. A meeting with high-level representatives from the private sector is scheduled for November to engage even more companies with this innovative approach.