50L Coalition: water conservation and reuse at the city-scale

With “Day Zero” looming over cities across the globe, rapid innovation is needed to make water use more sustainable. The “50L Home Coalition” is a public-private initiative, formed with the support of the World Economic Forum (the Forum), the World Business Council for Sustainable Development (WBCSD), and 2030 Water Resources Group.

Currently, average water use in developed countries can be as high as 500 liter per person. This initiative seeks to positively disrupt urban domestic water use and facilitate circular economy solutions, making 50 liter feel like 500 liter. The 50L Home coalition seeks to engage a broad set of partners to develop technical solutions, identify policy reforms and create conditions for an ecosystem of innovation. The coalition aims to launch pilot projects in 2 to 4 cities over 2020-2023. It fosters collaboration in the key areas of innovation, implementation, regulation and education.

2030 WRG’s engagement is geared towards the development of City-based Multi-Stakeholder Platforms (MSPs), developing an action agenda around water conservation and water re-use at the city scale.

Learn more about the coalition here >>

Read an article (on the World Economic Forum website) on the 50 Liter Home: Regenerative business: a roadmap for rapid change >>