Ramon Laguarta, a 23-year PepsiCo veteran, has served as Chief Executive Officer (CEO) since October 3, 2018, and Chairman of the Board since February 1, 2019. As Chairman and CEO, he has begun pivoting the company toward accelerated growth, embracing a new corporate mission – to Create More Smiles with Every Sip and Every Bite – and adopting a new vision that captures PepsiCo’s competitive spirit, intense focus, and shared values: to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects PepsiCo’s ambition to win sustainably in the marketplace and embed purpose into all aspects of its business. As part of this focus on building a Better company, Mr. Laguarta has spearheaded PepsiCo’s Beyond the Bottle strategy, which aims to offer consumers a range of great-tasting beverages, while making the company’s packaging more sustainable and fueling future growth.
Prior to becoming CEO, Mr. Laguarta was President of PepsiCo. In this role, he was responsible for shaping the company’s corporate strategy, working closely with business units to deliver top-line growth, driving productivity to enable this growth, and investing in new areas of disruptive innovation. In this capacity, Mr. Laguarta oversaw PepsiCo’s Global Category Groups; its Global Operations, Corporate Strategy, and Public Policy & Government Affairs functions; and the PepsiCo Foundation.
Between 2015 and 2017, Mr. Laguarta served as CEO of Europe and Sub-Saharan Africa (ESSA), one of PepsiCo’s most complex businesses, with responsibility for leading the company’s beverage, food, and snacks business in ESSA. In that role, he successfully transformed ESSA’s beverage portfolio, developed the company’s juice business, and advanced the company’s sustainability mission. Prior to serving as CEO of ESSA, Mr. Laguarta held a variety of positions of increasing responsibility in Europe, including leading the acquisition and successful integration of the company’s dairy business in Russia. Before joining PepsiCo in 1996, he worked for Chupa Chups, S.A., a Spanish leading confectionery company, where he held a number of international roles in Asia, Europe, the Middle East, and the United States.
- MBA, ESADE Business School (Spain)
- Master’s in International Management (M&M), Thunderbird School of Global Management at Arizona State University (United States)