IKEA joins the 50L Home Coalition with the vision to make 50 liters of daily water use per person an aspiration for all. The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 liters, and elsewhere much more.
“IKEA is committed to become Water Positive and by 2030 IKEA will improve water quality and availability of water for people and planet where we have an influence. Today, 15% of our total water footprint comes from the water than runs through the taps and showers we sell in a year. By offering water-saving products that are both attractive and affordable, we have a unique opportunity to nspire and engage with our customers to lower our shared water footprint” says Lena Pripp-Kovac, Chief Sustainability Officer, Inter IKEA Group.
50L Home is a global coalition that brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations in water and energy use in the home, moving towards making 50 liters of daily water use per person a new reality.
Together with members such as Electrolux, Engie, Kohler, Procter & Gamble, and SUEZ the coalition will identify and co-design solutions to address lack of water, water efficiency, water recycling, and water reuse in the home and in the wider urban water system. To gain insights and pilot solutions, the coalition will engage in ‘city labs’ on different continents.
“IKEA is on its way to developing a water positive home offer, that includes our current range of water efficient taps, showers, and dishwashers, as well as many new truly innovative products to be released in coming years. But we can always do more and working with partners like 50L Home will greatly accelerate our journey” says Tobias Svanberg, Innovation Leader, Water, Inter IKEA Group.
The focus of the 50L Home Coalition is to change the way we use water in cities, looking at products and innovation but also ensuring those innovations are adopted at scale by addressing cultural and regulatory challenges.
“The last ten years, the World Economic Forum’s Global Risk Report has listed water crises, as well as the interconnected natural resource crises, among the top-five risks our world in facing in terms of impact. Two thirds of the world population is projected to live in water-stressed areas by 2025, and as climate change progresses that number will increase. We are assembling a strong team of member and partner organizations with the aim to accelerate access to zero-carbon, safe and sustainable water systems around the world, and are very pleased to welcome IKEA to this group “, says Braulio Eduardo Morera, Director, 50L Home Coalition, World Business Council for Sustainable Development.
The IKEA water positive agenda focuses on helping customers reduce water consumption and improving the quality and availability of water in the supply chain. Read more in IKEA Sustainability Report FY20.
50L Home Coalition
50L Home is a global action-oriented platform that addresses two of our most pressing global challenges: water security and climate change. The coalition strives to re-invent the future of water and change the narrative on domestic water consumption. To achieve this, it works alongside global industry leaders as well as public institutions and civil society organizations. Its primary objective is to create sustainable solutions that will solve the urban water crisis, enable net zero carbon living, and are affordable for our communities. Currently, average water use in developed countries can be as high as 500 liter per person. This initiative seeks to positively disrupt urban domestic water use and facilitate circular economy solutions, making 50 liter feel like 500 liter. 2030 WRG is a proud member of the Coalition Secretariat. Our engagement is geared towards the development of City-based Multi-Stakeholder Platforms (MSPs), developing an action agenda around water conservation and water re-use at the city scale.
World Water Week is the annual focal point for the globe’s water issues. Organized by SIWI, this year’s event will be held entirely online, in a new, digital format designed to ensure that people across the world can collaborate to find solutions to the most pressing water-related challenges.
Under the theme “Building Resilience Faster,” World Water Week 2021 will address such issues as the climate crisis, water scarcity, food security, health, biodiversity, and impacts of the Covid-19 pandemic. While the event is usually held in Stockholm, hosting 4,000 people from more than 135 countries, the 2021 conference will be fully digital to ensure that this important forum can take place despite the ongoing pandemic.
2030 WRG is hosting a business roundtable session and we would be thrilled to have you join us!
Transforming water governance through collective action – the role of private sector
Thursday, August 26, 2021
10:00 – 11:30 HRS EDT | 16:00 – 17:30 HRS CET
Click here to register and join: https://worldwaterweek.us2.pathable.com/meetings/virtual/Etbj6wpz47tJiEcXg
The missing link for transformative corporate impact in the water sector has been the inability to efficiently engage water stakeholders, including government decision makers, to solve the most pressing water security issues. The partnership model presented in this session conveys how dialogue can be turned into transformative action.
If water is to be everyone’s business, then stakeholders will need to come together in water-scarce countries to make some difficult trade-offs on the road to water security. Some solutions may require potentially unpopular policy changes, the adoption of water-saving techniques and technologies by millions of farmers and addressing water quality concerns. The conversation needed amongst stakeholders is prioritizing which difficult challenges are worth tackling and identifying collaboration models in driving toward solutions.
This session highlights examples of corporations, governments, foundations, civil society, and academia working together to deliver on the SDGs and tackling water resources challenges in a post-2020 world. Hear and engage in two interactive panel discussions. First, evidence-based inputs on the underlying challenges faced with regard to scale and equity. And second, essential elements of transformative partnerships needed to support collective action on the ground, with a deep dive into Peru.
- Welcome by Karin Krchnak, 2030 WRG Program Manager
- Scene-setting by Reshma Anand, CEO Hindustan Unilever Foundation, session moderator
Panel 1: Addressing collective action challenges with regard to scale and equity.
- Balaji Ganapathy, Global Head, Corporate Social Responsibility, Tata Consultancy Services
- Jon Freedman, Senior Vice President, Global Government Affairs, Suez Water Technologies, and Services
- Peter Laugharn, Head of Hilton Foundation
Panel 2: Transformative partnerships that support collective action: deep dive in Peru.
- Veronica Bonifaz, Executive VP and Managing Director of the Peruvian Business Roundtable (CONFIEP) and former VP Corporate Affairs of Arca Continental
- Elsa Galarza, former Minister of Environment, and leader of the process of the OECD Water Governance Initiative, currently Dean of the Graduate School of Public Policy at Universidad del Pacifico
- Mercedes Castro, Chair of the 2030 WRG Peru Steering Board (since 2015), former Sherpa to the World Bank/UN High-Level Panel on Water
- Closing by Reshma Anand, CEO Hindustan Unilever Foundation
- Next steps by Karin Krchnak, 2030 WRG Program Manager
World Bank Group sessions
The World Bank Group will convene and participate in over 50 sessions of World Water Week 2021 taking place from August 23-27. Please click on the “Sessions” tab for a list of World Bank Group (co)-convened sessions and sessions with World Bank Group participating speakers.
Follow the discussions online on Twitter too via @2030WRG and @WorldBankWater using #wwweek
- See the World Bank Water Week full program: https://www.worldbank.org/en/events/2021/07/16/world-water-week-2021#2
21 July, 2021 – Lima, Peru. A group of companies received the Blue Certificate during a virtual event organized by the Peruvian National Water Authority (ANA) to recognize business in Peru who contribute to managing their corporate water footprint in a sustainable way.
The Blue Certificate is a recognition granted by the Peruvian National Water Authority (ANA), an entity affiliated with the Ministry of Agriculture Development and Irrigation and is awarded to companies that meet three requirements: a) measuring their water footprint; b) developing a water reduction plan for their operations; and c) implementing a shared valued project with surrounding communities.
- During the ceremony the following companies received the Blue Certificate for the first time: Compañía Nacional de Chocolates, Huara Power Group, and Minera Condestable.
- Additionally, four companies renewed their certification and commitment to water sustainability: Camposol, Fenix, Minera Buenaventura, and UNACEM.
- Finally, ANA announced that three companies just started the process required to obtain the Blue Certificate: CALIDDA, FERREYCORP, and Industrias San Miguel.
The one-hour event was organized by ANA, with support of the Swiss Agency for Development and Cooperation, Agualimpia NGO, and 2030 WRG. To see the recording of this virtual event (in Spanish), and learn more about the latest Blue Certificate Award, please visit: https://www.facebook.com/autoridadnacionaldelagua/videos/527356241842709/
About the Blue Certificate
Since its inception in 2015, The Blue Certificate has reached 32 companies in diverse regions of the country. To date, the program has helped save about 3 million cubic meters of water and benefited about 50 thousand people through community projects implemented by certified companies. In addition, approximately US$2.5 million has been invested in water footprint reduction and shared value projects.
The sustainable rice project is expected to benefit over 50,000 farmers in the state over the next three years while improving economic, social, and environmental outcomes
New Delhi, 22 July 2021: Corteva Agriscience, the global agriculture company, and the 2030 Water Resources Group (2030 WRG), hosted by the World Bank Group, signed a project to promote sustainable rice production in Uttar Pradesh. The project has been conceived to build the capacity of farmers on the Direct Seeded Rice (DSR) technique of rice cultivation thus enabling sustainable livelihoods for farmers. Corteva will co-lead the project as the technology and knowledge partner for DSR.
This project called ‘Enhancing Landscape level Sustainability for Rice Production in Uttar Pradesh’ provides a framework for Corteva, 2030 WRG and a task force of multiple stakeholders who will work towards transforming 40,000 acres of land from traditional methods of transplanting rice to the DSR technique. This three-year project will promote sustainable livelihood in agriculture, build the capacity of farmers on the DSR technique of rice cultivation through various training programs, field demonstration sessions, market linkages, market-based sustainability financing and agronomy assistance leading to their socio-economic empowerment.
Through the project, Corteva will also assist farmers with hybrid seeds and mechanized sowing services as well as, help in soil testing and management of weeds and pests on the farms. Applying these practices can lead to 35-37% reduction in water usage in rice farming, better soil health and reduced greenhouse gas emissions (by 20-30%), supporting climate resilient precision agro-forestry in the state.
Commenting on the new project, Tim Glenn, Executive Vice President, Chief Commercial Officer of Corteva Agriscience said: “Corteva Agriscience works closely with farmers to provide tools and advice they need to achieve their goals while strengthening the resilience of their farming community. This includes practical, on-farm agricultural practices like direct-seeded rice (DSR), that help farmers protect the environment while being economically viable. This project implements holistic agronomic interventions that encourage farmers to adopt DSR. We are pleased to collaborate with WRG to help build the capacity of Farmer Producers Organizations to operate as sustainable and market-oriented agri-enterprises.”
“India is one of the world’s largest producers of rice, accounting for 20% of global rice production. However, the process of growing rice is complex and input-intensive compared to other crops. In recent years, climate variability and lowering water tables have adversely impacted the rice cultivators in the country. The project will ensure that the farmers get access to integrated solutions that deliver transformative value chains. It will also support the state government to strengthen sustainability outcomes in rice production, putting emissions reduction, private sector-driven market linkages, and agricultural water demand management at the core of sustainable agricultural growth and rural development in Uttar Pradesh,” said Karin Krchnak, Program Manager of 2030 WRG.
The project will also assist market-driven value chain strategies by linking market off-takers with suppliers and producers, through innovative Drip-to-Market-Agro-Corridors (DMACs) and Public-Private-Partnerships (PPPs).
Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry – including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019 and was previously the Agriculture Division of DowDuPont. More information can be found at www.corteva.in
® TM SM Trademarks and service marks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners.
About 2030 Water Resources Group
2030 Water Resources Group (2030 WRG) is a public, private, civil society global multi-donor trust fund hosted by the World Bank Group (WBG). 2030 WRG supports stakeholders in collective decision making, and in co-designing out-of-the-box solutions that promote strong socio-economic development across all sectors connected to water. The partnership was incubated at the World Economic Forum (2008–2012) and formally administered by the International Finance Corporation (2012–2017) before being hosted by the WBG (2018). The engagement of 2030 WRG in India began in 2010 with a national-level hydro-economic analysis that paved the way for partnerships at state level. Currently, 2030 WRG supports partnerships in Karnataka, Maharashtra, and Uttar Pradesh; and collaborates with the national government based on a Memorandum of Understanding (MoU). 2030 WRG has also received a mandate from the Government of Madhya Pradesh to help address the state’s water challenges. Multi-stakeholder platforms supported by 2030 WRG have demonstrated positive outcomes catalyzing sustainable, innovative solutions to close the demand-supply gap in the water sector. More information can be found at www.2030wrg.org. Follow 2030 WRG on LinkedIn, Twitter, and YouTube.
2030 Water Resources Group
2030 Water Resources Group
+1 202 823 6896
Credit Suisse has joined the 2030 Water Resources Group to support 2030 WRG activities globally and in its country programs. The collaboration will focus on strengthening multi-stakeholder cooperation between public, private, and civil society actors on sustainable water resources management.
As a global financial institution, Credit Suisse has been active in the sustainable investment space for almost 20 years. In 2020, the institution announced its ambition to align its activities with the Paris Agreement objective of limiting global warming to 1.5°C. The bank is constantly broadening their sustainable investment offering and aligning it more and more closely with the SDGs. Other activities in support of the SDGs include Credit Suisse’s environmental management system as well as their long-standing global initiatives in education and financial inclusion.
We welcome Credit Suisse as a 2030 WRG global partner, bringing in solid expertise on financial innovation and a strong focus on finance facilitation for water sector outcomes.
Location: Mumbai, India (Remote working)
ANNEX A (Include Procurement Code)
Background / General Description:
The 2030 Water Resources Group (2030 WRG) is a public, private, civil society global multi-donor trust fund hosted by the World Bank Group (WBG). 2030 WRG supports stakeholders in collective decision making, and in co-designing out-of-the-box solutions that promote strong socio-economic development across all sectors connected to water. The partnership was incubated at the World Economic Forum (2008–2012) and formally administered by the International Finance Corporation (2012–2017) before being hosted by the WBG (2018).
2030 WRG approach
2030 WRG is a global leader in building partnerships for better water management. Overcoming the world’s water crisis requires governments, the private sector, and civil society to innovate and solve problems together. The partnership promotes collective action to value water as a finite resource, building enduring partnerships for action at local, national, regional, and global levels. With more than 900 partners around the world, 2030 WRG’s cross-cutting platforms help to drive systemic change and advance transformative leadership of institutions. The partnership develops innovative solutions to water challenges that are fair, practical, and evidence-based – and 2030 WRG mobilizes finance to support ground-breaking projects.
2030 WRG is a trusted partner for governments, businesses, and civil society. The partnership provides neutral, multi-stakeholder platforms for these groups to work together to build mutual trust and develop innovative solutions. 2030 WRG has facilitated over US $ 890 million in investments in infrastructure and technology for water-related programs. Together with its partners, 2030 WRG works to: encourage society to value water better, improve water-use efficiency, promote the use of recycled wastewater, unlock investment for ground-breaking projects, and improve data quality and availability for informed decision-making.
The 2030 WRG is active in 18 countries and states, including India (in Karnataka, Maharashtra, Uttar Pradesh. Madhya Pradesh and India National), Bangladesh, Mongolia, Peru, Kenya, Vietnam among others. In May 2017, 2030 WRG in partnership with the Government of Maharashtra, private sector companies, and civil society organizations formalized a Water Multi-Stakeholder Partnership (MSP), chaired by the Chief Secretary with the following workstreams:
- Water and Livelihood Security in Rain-fed Agricultural Areas
- Command Area Water Productivity
- Wastewater Reuse and Management
- Industrial Water Security and Efficiency
In addition to the four workstreams mentioned above, 2030 WRG is spearheading four cross-cutting initiatives related to Gender-Water-Agriculture, Water Accounting, Alternative Financing and Disruptive Technologies for the water sector. In all of the above-mentioned work themes, the 2030 WRG team brings innovations in support of its primary mission of promoting water use efficiency.
The 2030 WRG Maharashtra Program plans to increase its visibility and outreach, towards widening the presence and participation of the public sector, private sector and civil society organizations to work on various initiatives in the agri-water, industrial-water and urban water landscape in Maharashtra. It plans to do so through a coordinated and collaborative strategy to communicate about the progress of initiatives of the MSP through multiple channels, organize more knowledge sharing and awareness building events and webinars to invite multi-stakeholder participation, create more content for online and digital media. In order to support this plan, 2030 WRG is looking for a Communication Consultant based in Mumbai .
Scope of Work:
The Communications Consultant will report to the 2030 WRG Maharashtra Coordinator and will work in close coordination with the India Country Coordinator, and the Asia communications focal point on deliverables in communications related activities. The 2030 WRG Maharashtra team will provide technical and other support as necessary for the tasks mentioned below:
Task 1 : Create a Content Calendar for the year covering all aspects of content including Newsletters, Blogs, Videos etc. along with communication creatives that can be used to engage, re-engage with MSP and other partners. Map communication strategies of other similar organization and trends.
Task 2: Develop and disseminate quarterly Newsletters of the Maharashtra Program to its partners and stakeholders
Task 3: Support in the development of blogs, articles, reports, concept notes, publications, videos and marketing collateral along with media agencies / outlets and 2030 WRG Global Comms team to amplify and socialize the initiatives of the Maharashtra Program.
Task 4: Support in organizing Webinars, online events and support in the creation of associated pre and post event material related to workstreams and taskforce meetings within the Maharashtra Program
Task 5: Develop and implement a social media plan, in consultation with the Maharashtra Coordinator and support in creation of relevant content and maintain existing social media accounts for the program. Ensure good maintenance and updating of social media handles in collaboration with Asia Team
Task 6: Support the 2030 WRG India team on any specific Communications related outreach or related programs from time to time
Duration of Contract:
This is a Short Term Consultant Contract and will commence from July 1st, 2021 to June 30th, 2022. The assignment will be for an initial period of 75 days and extendable as per requirement and review of deliverables.
- Bachelor’s degree and at least 7-10 years of professional experience in the corporate/development sector, in a relevant discipline (communication, marketing, journalism, media), of which at least 3years should be in the development or social sector
- Proven writing and speaking skills in English, Hindi and Marathi and an ability to convey complex ideas in a clear, direct, and engaging style
- Editorial mindset with an ability to predict audience preferences
- Demonstrated competency in social media (Twitter, LinkedIn), information channels, and communication tools and ability to assist, consult or coordinate with others to ensure proper communication of the program and its activities.
- Experience in and/or demonstrated proficiency in content management, writing/ storytelling for designing communications products, including social media assets, with a purposeful structure, clarity of ideas, and the logical persuasive presentation of content
- Knowledge and experience in the distribution, design, and delivery of communications products and in other information dissemination activities
- Strong analytical skills and data-driven thinking
- Experience in and/or demonstrated proficiency at a level sufficient to assist, consult and coordinate in the planning, development, and execution of communication strategies for projects and situations.
- A degree in marketing with proven working experience in the digital marketing and communication space desirable
- Knowledge of online tools such as WordPress and Mailchimp desirable.
Regarding the application process, please find the instructions below:
Interested candidates should submit a cover letter, CV, and list of at least three references to email@example.com and firstname.lastname@example.org no later than Saturday, July 10, 2021.Kindly use the subject line “2030 WRG Maharashtra Communications Consultant”.
Women play a critical role in managing water for their families, on farms, and in their communities, but their contributions as water managers and providers are often overlooked in many parts of the world. Recently, the #WaterMatters: Agenda 2030 alliance of the Stockholm International Water Institute (SIWI) and the United Nations Development Programme (UNDP) honored 41 “Women Water Champions” (WWCs) in India for their exemplary efforts in making path-breaking efforts toward improved water management.
Among the recipients of the WWC award this year were Kanchan Jadhav and Ujjwala Gaghade, farmers from Junnar Taluka, Pune District in the State of Maharashtra, India. Recognized for their adoption of innovative water-saving irrigation methods, both women have also increased their crop yields and trained fellow farmers in water management and conservation, crop water management techniques, and the use of drip irrigation.
Located within the Kukadi command area, Kanchan and Ujjwala received support from ITC Limited in collaboration with the Water Resources Department (WRD), Government of Maharashtra. ITC and WRD signed an MoU facilitated by the 2030 Water Resources Group partnership in Maharashtra, under the workstream on Command Area Water Productivity. ITC signed the MoU to work in four command areas measuring around 200,000 hectares to capacitate the farmers and Water User Associations for water-use efficiency, productivity, and market linkages. ITC has been active in the area since June 2018.
“Water is like gold in terms of value,” says Kanchan. “Everyone should value it and use it as required and keep it secure for tomorrow.”
2030 WRG has facilitated the development of a data architecture to understand groundwater availability, as well as support predictions of groundwater levels and data anomalies using pioneering machine learning algorithms, laying the foundation for a digital water platform and dashboard in Mongolia.
The team presented the final results of the analysis in a multi-stakeholder meeting recently to Mr. Myagmar, Director-General of Water Authority, and Mr. Munkhbat, Director-General of Water Policy Coordination Department, Ministry of Environment and Tourism, along with other stakeholders. The two officials appreciated the groundwater dashboard developed under the project and the results of the predictions.
Mr. Myagmar also indicated that the Water Authority takes responsibility for the sustainable operation of the dashboard in the future and for adopting the key principles under this initiative to other parts of the country.
By Jennifer Moeller-Gulland and Toaha Muhammad
In the land of the world’s largest river delta, famous for its epic monsoons, millions of people do not have safe drinking water. Many Bangladeshis spend each day collecting water and making it safe enough to use, taking time from other necessary activities such as childcare, education, and household chores. These indirect costs need to be considered alongside direct threats to human and environmental health when making decisions and investments relating to water management and socio-economic development. In a country where most water services do not have a price tag to allow for cost recovery, we need to value water better – not necessarily through pricing, but through sustainable actions.
World Water Day is an annual United Nations Observance focusing on the importance of freshwater. It is coordinated by UN-Water and led by one or more UN-Water Members and Partners with a related mandate. World Water Day celebrates water and raises awareness of the 2.2 billion people living without access to safe water. It is […]