Corporate News

CCA-MSP meeting with the Water Commission of Mexico’s House of Representatives

The House of Representatives’ Water Resources, Drinking Water and Sanitation Commission invited the CCA-MSP to an official ordinary meeting on December 1st to discuss challenges faced by the Mexican water polity and the opportunity represented by the National Water Law reform process in progress. Chaired by the Commission’s President, Congressmen Ruben Gregorio Muñoz Alvarez, it gathered several congressmen and congresswomen from different political parties who voiced their constituencies’ positions and concerns.

CCA President Raúl Rodríguez reflected on the need for the new National Water Law framework to work in favor of water security for all Mexicans, the implementation of the human right to water, and the pursuit of SDGs, amongst other critical topics. Mr. Rodriguez also emphasized the need for this law to represent an authentic “social pact for water”, echoing societal consensuses, galvanizing political will, and mobilizing required financial resources. 2030 WRG –as a member of the CCA– was invited to share some ideas on how to strengthen the water financing system and water allocation. Finally, the CCA team shared the “Normative Principles and Organizational Guidelines for the Mexican Water Sector” position paper.

Analyzing water challenges in Mexico from a multi-stakeholder perspective

On 23 November 2021, the Consejo Consultivo del Agua (CCA) and 2030 WRG hosted a meeting with representatives from the private and civil society sectors and World Bank Water Global Practice Manager for Latin America David Michaud and Senior Water Sector Specialist for Mexico Jean Martin Brault. The meeting, that was chaired by CCA President Raúl Rodríguez, allowed participants to discuss current and pressing water resources challenges faced in Mexico. Additionally, the World Bank’s team shared views on regional perspectives and on current related initiatives implemented in the region and globally.

Participants included numerous CCA members –Nestlé, Grupo Bal, Grupo Modelo/ABInveb, Coca-Cola Femsa, Constellation Brands, and several individual members– and other strategic allies, such as the National Association of Water Utilities (ANEAS), the National Association of Irrigation Users (ANUR), the Nacional Agriculture and Livestock Council (CNA) , the Mexican Association of Hydraulics (AMH), and the Private Sector Commission for Sustainable Development Studies (CESPEDES) of the Business Coordination Council (CCE).

Webinar | Israeli Circular Economy Solutions and Wastewater Management

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This webinar titled ‘Israeli Circular Economy Solutions and Wastewater Management’ focused on Israeli innovation in wastewater treatment and reuse. We also heard from the World Bank on how such solutions could fit into a broader framework for driving circular economy solutions and improved water quality at the local, regional, and global levels. Featuring Israeli companies, Ayala Water & Ecology and Aqwise, the session touched upon the enabling conditions for technological adoption, business case, scale and replication, and strategies for fostering public-private collaboration for wastewater management.

Presentations were given by

• Eli Cohen, CEO and Founder at Ayala Water & Ecology
• Marc Krieger, Vice President Sales at Aqwise

Chair and moderator
• Patricia Lopez, Senior Water Specialist, World Bank Water

• Midori Makino, Lead Water Supply and Sanitation Specialist, World Bank Water
• Michi Ogawa, Investment Officer, IFC
• Rochi Khemka, Senior Water Resources Management Specialist, 2030 WRG

The session was jointly organized by the World Bank Group’s ITS Technology and Innovation Lab, the Water Global Practice, our Israeli counterparts from the State of Israel, and Start-up Nation Central, and 2030 Water Resources Group.

See the recording below


See the presentations here >>


Additional recommended resources:

  • Delivering Universal and Sustainable Water Services : Partnering with the Private Sector:
  • Learn more about Israeli water technologies through Start-Up Nation Finder Platform:
  • Durban reuse project is a good precedent:
  • More on World Bank’s WICER framework:
  • Delivering Universal and Sustainable Water Services : Partnering with the Private Sector
  • IFC Water
  • Scaling up water reuse: Why recycling our wastewater makes sense


South Africa Strategic Water Partners Network Water Stewardship Event Highlights Journey to Economic and Green Recovery post-Covid

25 November 2021 – The COVID-19 pandemic has affected the lives and livelihoods of millions in South Africa and around the world. The economic effects of the pandemic cannot be overstated. While South Africa’s economic growth is expected to rebound to 4% in 2021, this is on the back of a 7% contraction in 2020. This challenge presents an opportunity to build back better towards a green and sustainable future for all. The South African water sector offers huge potential for enabling economic recovery, combined with a quick turnaround, to ensure a greener economy post COVID-19.

How this recovery can be achieved was the focus of the 7th Annual Water Stewardship Conference, which took place in two morning sessions on 23 and 24 November 2021. The event brought together representatives from government, industry, civil society and development partners to explore how investments in South Africa’s water sector can be leveraged to generate sustained economic growth, employment and long-term well-being.

Jointly hosted by the National Business Initiative (NBI), the Strategic Water Partners Network (SWPN), the Royal Danish Embassy and supported by GIZ’s Natural Resources Stewardship Programme (NatuReS) and the Department of Water and Sanitation (DWS), the event builds on the momentum of last year’s consultations, which focused on Good Governance for Green Recovery: Stewardship in a Post-COVID Water Sector.

See the full press release here >>

2030 WRG Co-Convenes 4th Dialogue on Farmer-Led Irrigation in Ethiopia

2030 Water Resources Group (WRG) co-convened the 4th Farmer-led Irrigation Multi-Stakeholder Dialogue on 14 October 2021 at the Capital Hotel in Addis Ababa, Ethiopia, together with the International Water Management Institute, through The Feed the Future Innovation Laboratory for Small Scale Irrigation funded by USAID, the Agriculture Water Management Task Force, and the Ministry of Agriculture. The hybrid event, which focused on the role of offtake markets in unlocking small scale irrigation (SSI) investments, brought together virtual and in-person stakeholders including off-takers, financiers, and farmers’ cooperatives to learn about best practices catalyzing farmer-led irrigation.

In Ethiopia, increased demand for irrigated crops is driving up the importance of SSI. However, various factors are limiting small scale farmers’ access to markets, both domestic and international. This makes it challenging to create incentives for farmers and producers to invest in irrigation technologies and water-saving practices and tools.

The workshop, the fourth in a series of dialogues on value chain and market system approaches to facilitate SSI in Ethiopia, identified opportunities and challenges to the uptake of SSI in the context of offtake markets and investigated avenues for strengthening the enabling environment for investment.

Three key take-aways emerged from the morning’s rich discussions:

Understanding marketing channels in the irrigated fruit and vegetable market: Input market actors, producers and output/offtake market actors are key players in the irrigated fruit and vegetable (IFV) market in Ethiopia, which can be grouped into three main channels. The lead-firm channel sees products channeled in a formal way to processors and exporters, mainly targeting the global and high ending markets. The more recent modern channel’s products are channeled through supermarket chains and institutional consumers. In both cases transactions between actors are formalized through a contract or agreement. By contrast, the traditional market channel, which accounts for over 70 percent of fruit and vegetable production across the country, is characterized by low transparency, informal processes, and spot market relationships.

Opportunities and challenges: Favorable agro-ecology, climate, water, and soil conditions for growing a range of fruits and vegetables across the country, and sustained market demand are conducive to the uptake of SSI. Moreover, the irrigation of high-value crops is creating tangible economic benefits for farmers by enabling them to farm more cycles per year, helping to demonstrate the value of SSI. Finally, increasing donor interest in SSI development is creating opportunities for smallholders to access services and technologies and de-risks investment for the various actors involved.

Challenges hindering investment in SSI emerge from a variety of factors. Firstly, the nature of the market system which is dominated by informal processes, price fluctuations, low transparency and unbalanced decision-making power between actors is inherently risky. Meanwhile, limitations in accessing inputs, technology, facilities such as cold storage, financial services and markets make it difficult to ensure a return on investment. Lastly, several policy and institutional barriers exist to do with tax and duty exemption process for irrigation technologies, packaging material regulations, and financial regulations on mobile money transactions.

Roles of offtake market actors in SSI marketing and investment: Offtake market actors have multiple roles in unlocking investments in SSI. Key among them: facilitating access to inputs such as labor, land, seeds, agro-chemicals, and diesel for irrigation pumps; providing loans and other credit services to help finance irrigation technologies; as well as providing technical support and other facilities such as cool chain logistics. Government organizations can help strengthen the enabling environment by enhancing the policy and institutional environment, improving land and sea logistics for exporting perishable products, and by encouraging the development and use of appropriate business models, innovations, and technologies to support off-takers.

The fifth dialogue will take place in early 2022.

2030 WRG welcomes US Green Building Council-LA to 50L Home Coalition Partnership

Los Angeles, CA (September 14, 2021) The U.S. Green Building Council-Los Angeles (USGBC-LA) is partnering with the 50 Liter Home Coalition to pilot the water-efficient home concept in the greater LA region. The aim of this collaboration is to help reimagine residential water use and create the net zero home of the future. Imagine a world where 50 liters (or 13 gallons) of daily water use per person is not only attainable, but enjoyable. So far in 2021, average daily residential water use in California is 86 gallons, but the 50L Home Coalition is looking to change that by reinventing the future of water use to make water-efficient lifestyles irresistible. With California, the world’s fifth largest economy, in the throes of another severe drought, Los Angeles offers an important testing and demonstration opportunity for the 50L Home concept through design and policy pathways.

The 50L Home Coalition is a global action-oriented platform that addresses two of the world’s most pressing challenges – water security and climate change. The Coalition’s approach is to both encourage water and energy efficiency in households and generate awareness that leads to sustainable lifestyle choices. This aligns with USGBC-LA’s education-focused mission and ability to work at the community level, using design workshops and policy discussions, to enact positive change for the region.

“This is such a critical moment for us to form new partnerships and shift our way of thinking to address water use across our communities, but especially at home,” says Ben Stapleton, Executive Director of USGBC-LA. “Through this collaboration with the 50L Home Coalition, we will not only be looking at policy and piloting transformative technologies around water use; we’ll also explore how to reduce the energy used to heat and move that water.”

Integrated water and energy efficiency

USGBC-LA’s role in the partnership will include scoping, case identification, co-development, delivery of pilots, and final case studies detailing key insights, actionable recommendations, and potential pathways for advancing the innovative technologies utilized during the project. Our focus will be on piloting residential solutions not currently available, and within that, on integrated water and energy efficiency and building an engaged local community of experts who will continue these efforts long-term.

Two workshops will be held in the coming months:
● A design charrette with a local Advisory Group gathered by USGBC-LA and the 50L Home team; and
● A policy roundtable to identify the barriers and solutions needed to advance codes and standards to help achieve the 50L Home vision locally.

Pilot Deployment and Data Collection

Starting in 2022, USGBC-LA will work with the 50L Home Coalition on pilot deployment and data collection here in Southern California, with the intent of influencing policy pathways for long-term change. The pilot locations are expected to include both single-family and multi-family homes, and the Coalition is actively looking for partners to bring these efforts to life. “To enable citizens to reduce their water consumption to 13 gallons per day without affecting their quality of life is an undertaking that requires creativity and a deep understanding of the local context,” says Braulio Morera, Director, 50L Home Coalition. “We are truly excited to partner with USGBC-LA and explore solutions that can help Angelenos address the challenges brought on by recurrent droughts. Californian cities are leaders in integrating urban resilience principles into their governance and infrastructure, and our hope is that this partnership will make a tangible contribution to the water security of those communities.”

The 50L Home Coalition partners with global industry leaders and public and civil society institutions to create sustainable solutions that will help solve the urban water crisis and create financially viable opportunities for our communities. Its unique initiatives address the systemic risks associated with water and climate change due to changing lifestyle patterns, increased industrialization, population growth, and rapid urbanization.

The 50L Home Coalition is convened by the World Business Council for Sustainable Development (WBCSD), the 2030 Water Resources Group (2030 WRG), and the World Economic Forum (WEF). It is led by a pioneering leadership group of private sector, public sector and civil society representatives, including founding members Electrolux, Engie, IKEA, Kohler, Procter & Gamble, and Suez as well as strategic partners and advisors Arcadis and the Netherlands Water Partnership (NWP).


To launch the two-year partnership, USGBC-LA will host an invite-only workshop on September 30. This workshop will explore water innovations and their potential to enable net zero carbon living. A discussion will follow on the local opportunities to reduce water and water-related energy use, and the workshop will close by bringing all the pieces together to envision a Los Angeles where residents can thrive on 50 liters (13 gallons) of water per person per day. Later that day, USGBC-LA will host its latest Thought Leadership event, “Reusing & Rethinking Water,” which is open to the public.

In response to the threat of “Day Zero” – when water becomes so scarce that the municipal water supply is shut down – in 2018, Cape Town, South Africa required its four million residents to reduce their domestic water usage to 50 liters per person per day. The campaign resulted in a 60% reduction in water consumption in a record amount of time, according to Xanthea Limberg, Mayoral Committee Member Water and Waste Services – City of Cape Town. The question is: can 50 liters of daily consumption become the norm without sacrificing quality of life? Is it possible to make 50 liters “feel like” 500 liters through innovation? Through our partnership with the 50L Home Coalition, we’re taking the first steps to make this future a reality.


About U.S. Green Building Council-Los Angeles
Founded in 2002, USGBC-LA is a 501(c)3 nonprofit organization committed to creating a prosperous and sustainable future within one generation. Our mission is to accelerate all aspects of sustainability in the built environment by delivering access to knowledge, resources, recognition and networking. Learn, Share and Lead Green. (

About 50L Home Coalition
50L Home is a global action-oriented platform that addresses two of our most pressing global challenges: water security and climate change. The coalition strives to re-invent the future of water and change the narrative on domestic water consumption. To achieve this, it works alongside global industry leaders as well as public institutions and civil society organizations. Its primary objective is to create sustainable solutions that will solve the urban water crisis, enable net zero carbon living, and are affordable for our communities. (


See the full press release here >>

IKEA joins 50L Home Coalition to accelerate action on water saving solutions

Person washing rice in the kitchenIKEA joins the 50L Home Coalition with the vision to make 50 liters of daily water use per person an aspiration for all. The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 liters, and elsewhere much more.

“IKEA is committed to become Water Positive and by 2030 IKEA will improve water quality and availability of water for people and planet where we have an influence. Today, 15% of our total water footprint comes from the water than runs through the taps and showers we sell in a year. By offering water-saving products that are both attractive and affordable, we have a unique opportunity to nspire and engage with our customers to lower our shared water footprint” says Lena Pripp-Kovac, Chief Sustainability Officer, Inter IKEA Group.

50L Home is a global coalition that brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations in water and energy use in the home, moving towards making 50 liters of daily water use per person a new reality.

Together with members such as Electrolux, Engie, Kohler, Procter & Gamble, and SUEZ the coalition will identify and co-design solutions to address lack of water, water efficiency, water recycling, and water reuse in the home and in the wider urban water system. To gain insights and pilot solutions, the coalition will engage in ‘city labs’ on different continents.

“IKEA is on its way to developing a water positive home offer, that includes our current range of water efficient taps, showers, and dishwashers, as well as many new truly innovative products to be released in coming years. But we can always do more and working with partners like 50L Home will greatly accelerate our journey” says Tobias Svanberg, Innovation Leader, Water, Inter IKEA Group.

The focus of the 50L Home Coalition is to change the way we use water in cities, looking at products and innovation but also ensuring those innovations are adopted at scale by addressing cultural and regulatory challenges.

“The last ten years, the World Economic Forum’s Global Risk Report has listed water crises, as well as the interconnected natural resource crises, among the top-five risks our world in facing in terms of impact. Two thirds of the world population is projected to live in water-stressed areas by 2025, and as climate change progresses that number will increase. We are assembling a strong team of member and partner organizations with the aim to accelerate access to zero-carbon, safe and sustainable water systems around the world, and are very pleased to welcome IKEA to this group “, says Braulio Eduardo Morera, Director, 50L Home Coalition, World Business Council for Sustainable Development.

The IKEA water positive agenda focuses on helping customers reduce water consumption and improving the quality and availability of water in the supply chain. Read more in IKEA Sustainability Report FY20.


50L Home Coalition

50L Home is a global action-oriented platform that addresses two of our most pressing global challenges: water security and climate change. The coalition strives to re-invent the future of water and change the narrative on domestic water consumption. To achieve this, it works alongside global industry leaders as well as public institutions and civil society organizations. Its primary objective is to create sustainable solutions that will solve the urban water crisis, enable net zero carbon living, and are affordable for our communities. Currently, average water use in developed countries can be as high as 500 liter per person. This initiative seeks to positively disrupt urban domestic water use and facilitate circular economy solutions, making 50 liter feel like 500 liter. 2030 WRG is a proud member of the Coalition Secretariat. Our engagement is geared towards the development of City-based Multi-Stakeholder Platforms (MSPs), developing an action agenda around water conservation and water re-use at the city scale.

Learn more about the coalition here >>

Read an article (on the World Economic Forum website) on the 50 Liter Home: Regenerative business: a roadmap for rapid change >>

Read press release on the joining of the US Green Building Council – LA >>

2030 WRG & The World Bank at World Water Week 2021

WorldWaterWeek2021World Water Week is the annual focal point for the globe’s water issues. Organized by SIWI, this year’s event will be held entirely online, in a new, digital format designed to ensure that people across the world can collaborate to find solutions to the most pressing water-related challenges.

Under the theme “Building Resilience Faster,” World Water Week 2021 will address such issues as the climate crisis, water scarcity, food security, health, biodiversity, and impacts of the Covid-19 pandemic. While the event is usually held in Stockholm, hosting 4,000 people from more than 135 countries, the 2021 conference will be fully digital to ensure that this important forum can take place despite the ongoing pandemic.

2030 WRG is hosting a business roundtable session and we would be thrilled to have you join us!

Transforming water governance through collective action – the role of private sector

Thursday, August 26, 2021
10:00 – 11:30 HRS EDT | 16:00 – 17:30 HRS CET

2021 World Water Week Roundtable sessionClick here to see the recording of the session >>

The missing link for transformative corporate impact in the water sector has been the inability to efficiently engage water stakeholders, including government decision makers, to solve the most pressing water security issues. The partnership model presented in this session conveys how dialogue can be turned into transformative action.

If water is to be everyone’s business, then stakeholders will need to come together in water-scarce countries to make some difficult trade-offs on the road to water security. Some solutions may require potentially unpopular policy changes, the adoption of water-saving techniques and technologies by millions of farmers and addressing water quality concerns. The conversation needed amongst stakeholders is prioritizing which difficult challenges are worth tackling and identifying collaboration models in driving toward solutions.

This session highlights examples of corporations, governments, foundations, civil society, and academia working together to deliver on the SDGs and tackling water resources challenges in a post-2020 world. Hear and engage in two interactive panel discussions. First, evidence-based inputs on the underlying challenges faced with regard to scale and equity. And second, essential elements of transformative partnerships needed to support collective action on the ground, with a deep dive into Peru.


  • Welcome by Karin Krchnak, 2030 WRG Program Manager
  • Scene-setting by Reshma Anand, CEO Hindustan Unilever Foundation, session moderator

Panel 1: Addressing collective action challenges with regard to scale and equity.

  • Balaji Ganapathy, Global Head, Corporate Social Responsibility, Tata Consultancy Services
  • Jon Freedman, Senior Vice President, Global Government Affairs, Suez Water Technologies, and Services
  • Peter Laugharn, Head of Hilton Foundation 

 Panel 2: Transformative partnerships that support collective action: deep dive in Peru.

  • Veronica Bonifaz, Executive VP and Managing Director of the Peruvian Business Roundtable (CONFIEP) and former VP Corporate Affairs of Arca Continental
  • Elsa Galarza, former Minister of Environment, and leader of the process of the OECD Water Governance Initiative, currently Dean of the Graduate School of Public Policy at Universidad del Pacifico
  • Mercedes Castro, Chair of the 2030 WRG Peru Steering Board (since 2015), former Sherpa to the World Bank/UN High-Level Panel on Water


  • Closing by Reshma Anand, CEO Hindustan Unilever Foundation
  • Next steps by Karin Krchnak, 2030 WRG Program Manager

World Bank Group sessions

The World Bank Group will convene and participate in over 50 sessions of World Water Week 2021 taking place from August 23-27. Please click on the “Sessions” tab for a list of World Bank Group (co)-convened sessions and sessions with World Bank Group participating speakers.

Follow the discussions online on Twitter too via @2030WRG and @WorldBankWater using #wwweek

SIWI World Water Week 2021 YouTube Channel – with all session recordings

SIWI World Water Week YouTube Channel

See the recordings from all 2021 Stockholm World Water Week sessions on the SIWI YouTube channel >>

Promoting Water Efficiency in Peru: More Companies Join the Blue Certificate

Blue Certificate Awarding 202121 July, 2021 – Lima, Peru. A group of companies received the Blue Certificate during a virtual event organized by the Peruvian National Water Authority (ANA) to recognize business in Peru who contribute to managing their corporate water footprint in a sustainable way.

The Blue Certificate is a recognition granted by the Peruvian National Water Authority (ANA), an entity affiliated with the Ministry of Agriculture Development and Irrigation and is awarded to companies that meet three requirements: a) measuring their water footprint; b) developing a water reduction plan for their operations; and c) implementing a shared valued project with surrounding communities.

  • During the ceremony the following companies received the Blue Certificate for the first time: Compañía Nacional de Chocolates, Huara Power Group, and Minera Condestable.
  • Additionally, four companies renewed their certification and commitment to water sustainability: Camposol, Fenix, Minera Buenaventura, and UNACEM.
  • Finally, ANA announced that three companies just started the process required to obtain the Blue Certificate: CALIDDA, FERREYCORP, and Industrias San Miguel.

The one-hour event was organized by ANA, with support of the Swiss Agency for Development and Cooperation, Agualimpia NGO, and 2030 WRG. To see the recording of this virtual event (in Spanish), and learn more about the latest Blue Certificate Award, please visit:

About the Blue Certificate

Since its inception in 2015, The Blue Certificate has reached 32 companies in diverse regions of the country. To date, the program has helped save about 3 million cubic meters of water and benefited about 50 thousand people through community projects implemented by certified companies. In addition, approximately US$2.5 million has been invested in water footprint reduction and shared value projects.



PRESS RELEASE | 2030 Water Resources Group and Corteva Agriscience Collaborate to Transform 40,000 Acres from Traditional Methods of Transplanting Rice to the Direct Seeded Rice Technique in Uttar Pradesh

The sustainable rice project is expected to benefit over 50,000 farmers in the state over the next three years while improving economic, social, and environmental outcomes

New Delhi, 22 July 2021: Corteva Agriscience, the global agriculture company, and the 2030 Water Resources Group (2030 WRG), hosted by the World Bank Group, signed a project to promote sustainable rice production in Uttar Pradesh. The project has been conceived to build the capacity of farmers on the Direct Seeded Rice (DSR) technique of rice cultivation thus enabling sustainable livelihoods for farmers. Corteva will co-lead the project as the technology and knowledge partner for DSR. 

This project called ‘Enhancing Landscape level Sustainability for Rice Production in Uttar Pradesh’ provides a framework for Corteva, 2030 WRG and a task force of multiple stakeholders who will work towards transforming 40,000 acres of land from traditional methods of transplanting rice to the DSR technique. This three-year project will promote sustainable livelihood in agriculture, build the capacity of farmers on the DSR technique of rice cultivation through various training programs, field demonstration sessions, market linkages, market-based sustainability financing and agronomy assistance leading to their socio-economic empowerment.

Through the project, Corteva will also assist farmers with hybrid seeds and mechanized sowing services as well as, help in soil testing and management of weeds and pests on the farms. Applying these practices can lead to 35-37% reduction in water usage in rice farming, better soil health and reduced greenhouse gas emissions (by 20-30%), supporting climate resilient precision agro-forestry in the state.

Commenting on the new project, Tim Glenn, Executive Vice President, Chief Commercial Officer of Corteva Agriscience said: “Corteva Agriscience works closely with farmers to provide tools and advice they need to achieve their goals while strengthening the resilience of their farming community.  This includes practical, on-farm agricultural practices like direct-seeded rice (DSR), that help farmers protect the environment while being economically viable. This project implements holistic agronomic interventions that encourage farmers to adopt DSR. We are pleased to collaborate with WRG to help build the capacity of Farmer Producers Organizations to operate as sustainable and market-oriented agri-enterprises.”  

“India is one of the world’s largest producers of rice, accounting for 20% of global rice production. However, the process of growing rice is complex and input-intensive compared to other crops. In recent years, climate variability and lowering water tables have adversely impacted the rice cultivators in the country. The project will ensure that the farmers get access to integrated solutions that deliver transformative value chains. It will also support the state government to strengthen sustainability outcomes in rice production, putting emissions reduction, private sector-driven market linkages, and agricultural water demand management at the core of sustainable agricultural growth and rural development in Uttar Pradesh,” said Karin Krchnak, Program Manager of 2030 WRG.

The project will also assist market-driven value chain strategies by linking market off-takers with suppliers and producers, through innovative Drip-to-Market-Agro-Corridors (DMACs) and Public-Private-Partnerships (PPPs).


About Corteva

Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry – including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019 and was previously the Agriculture Division of DowDuPont. More information can be found at

Follow Corteva Agriscience on FacebookInstagramLinkedInTwitter and YouTube.

® TM SM Trademarks and service marks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners.

About 2030 Water Resources Group

2030 Water Resources Group (2030 WRG) is a public, private, civil society global multi-donor trust fund hosted by the World Bank Group (WBG). 2030 WRG supports stakeholders in collective decision making, and in co-designing out-of-the-box solutions that promote strong socio-economic development across all sectors connected to water. The partnership was incubated at the World Economic Forum (2008–2012) and formally administered by the International Finance Corporation (2012–2017) before being hosted by the WBG (2018). The engagement of 2030 WRG in India began in 2010 with a national-level hydro-economic analysis that paved the way for partnerships at state level. Currently, 2030 WRG supports partnerships in Karnataka, Maharashtra, and Uttar Pradesh; and collaborates with the national government based on a Memorandum of Understanding (MoU). 2030 WRG has also received a mandate from the Government of Madhya Pradesh to help address the state’s water challenges. Multi-stakeholder platforms supported by 2030 WRG have demonstrated positive outcomes catalyzing sustainable, innovative solutions to close the demand-supply gap in the water sector. More information can be found at Follow 2030 WRG on LinkedIn, Twitter, and YouTube.


Media Contact

Corteva Agriscience
Bhavna Imran
Corteva Agriscience
+91 9701185424

2030 Water Resources Group
Alida Pham
2030 Water Resources Group
+1 202 823 6896